Tuesday, 15 September 2009

Unhappy Birthday

The melancholic tones and lyrics of Stephen Patrick Morrissey from The Smiths come to mind as we reach the first anniversary of the demise of Lehman Brothers, "I've come to wish you an unhappy birthday". In some ways it is hard to believe that was 12 months ago and that we have spent 365 days with the economy dominating the media landscape.

Undoubtedly, from that moment forward the reputation of the Financial Services industry has taken a battering and even those organisations in the City and in other global financial hubs who have not felt the pain on the huge scale of the likes of RBS or HBOS, have been tarnished by the the events that have taken place.

So what has been done to try and restore and rebuild the reputation? Judging by the continued coverage about banking bonuses, massive write downs and only last week the FSA published astonishing data about the number of banking complaints by customers http://tinyurl.com/ms6jnd, then not a great deal. And this negative reputation inevitably has an impact on the ability of financial organisations to attract top talent - not necessarily because their individual employer proposition is poor (in many cases it's probably very good) but because the combined reputation of the industry has been damaged. The sum of the individual parts in this case is not greater than the whole. If the Financial Services industry really wants to enhance its reputation not just as an employer, it may be time for businesses in the sector to work together for the common good. Time perhaps for an industry reputation task force?

As I approach my birthday on Friday which I'm sure will be a happy occasion (cards and gifts always welcome), I hope that in the next 12 months my reputation will have been built and enhanced more than has been achieved in the Financial Services industry one year on.

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